Here is more about the kind of behavioural data we collect, why we are interested in it and how you also benefit from this type of data collection.
WHEN DO PEOPLE VISIT OUR WEBSITE?
Anonymous data includes the dates and times of visits to our website and the duration of the visits. We use these statistics to determine how many visitors we have and when they prefer to to use our site. With this information we can send emails when people are most likely to interact with us.
WHAT IS VIEWED BY VISITORS?
The articles read, the services used as well as the page on which people leave the site enable us to customise content according to preferences. This includes removing less popular content.
WHERE ARE PEOPLE ACCESSING FROM?
We note the countries, regions or cities and URLs from which people access our website. We need this data to provide location-based services or the right language settings.
WHICH DEVICE IS BEING USED?
The devices that are used — smartphone, tablet or desktop — as well as the operating system and browser enable us to improve our visitors’ web experience by automatically matching screen size and bandwidth.
HOW DO VISITORS GET TO OUR WEBSITE?
We analyse how people find our website: through a search engine, a newsletter, or a link on one of our partners’ websites, for example. We use this information to assess our visibility in search engines, the relevance of specific communications channels and the impact of our campaigns.