For many of us, it seems there aren’t enough hours in a day to get everything done. While many of us are trying to eat healthily, we’re faced with fast paced lives that keep us always on the go and sometimes lead to sacrifices in the way we fuel our bodies.
At Nestlé, we believe that nutrition, taste and convenience should not have to be a trade-off for any lifestyle. That’s why we challenged our team to create an on-the-go product that would be healthy and energizing without compromising taste or creating more plastic waste.
The result? Nestlé Nutri-GO®; our newest innovation - a nutritional energy shake that will keep you full, fuel you and fortify you while you navigate the demands of every day life.
With 8.3 grams of protein per serving, it’s also cholesterol free, low in fat, fortified with vitamins and minerals, and available in two delicious flavours – chocolate and vanilla, with more exciting flavours on the way. The packs are 100% recyclable, and can be recycled at iCare Recycling bin locations nationwide in Trinidad. They are also FSC™ (Forest Stewardship Council™) certified, which means that the paper used as raw material for Nestlé Nutri-GO® Tetra Pak® packages comes from sustainably and responsibly managed forest areas.
Addressing Consumer Needs
We know that tastes are changing faster than ever before. People want options that are delicious, nutritious and hassle-free. We also understand that if we want to compete — and win — in an increasingly crowded and competitive marketplace, we have to constantly innovate to meet these shifting tastes. To do that, we’re launching new products like Nestlé Nutri-GO® and evolving brands you know and love, like ORCHARD® and NESTLÉ MIILKS®. By doing so, we’re prepared to meet our consumers’ needs not just today, but for years to come.
Investing in the Caribbean
Following the launch of a brand new family of ORCHARD® flavors last year, the launch of Nestlé Nutri-GO® represents Nestlé’s continued commitment to and investment in products produced in the Caribbean, with the above-mentioned products produced at our Valsayn factory in Trinidad and leveraging our 56 years of local dairy expertise.
In May this year, Nestlé also announced the launch of two new sweetened condensed milk products:
- NESTLÉ Full Cream Sweetened Condensed Milk and
- NESTLÉ GREEN BUTTERFLY Filled Sweetened Condensed Milk.
Both products are being manufactured in Jamaica through a co-manufacturing agreement with SEPROD, reaffirming Nestlé’s commitment to the Dairy industry in the region and to Jamaica’s manufacturing sector.
Speaking at the Nestlé Nutri-GO® launch, Business Executive Officer for the Core Business Category, Elisa Doldron said, “Coming up with great ideas, changing our innovation model and working hard to get to market quicker, while respecting the environment and our consumers; this is how we will continue to create long-term value. Congratulations and well done to the full team. Nestlé Nutri-GO® will be exported across the Anglo-Dutch Caribbean region — throughout CARICOM and beyond. We will continue to create value for society, enhancing quality of life and contributing to a healthier future."