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What is FTSE4Good?

mother and baby
RESPONSIBLE MARKETING: We strive to continuously improve our practices.


FTSE4Good is a responsible investment index designed to help investors identify companies that meet globally recognised corporate responsibility standards. It is the only responsible investment index that has defined objective criteria on the responsible marketing of breastmilk substitutes (BMS).

FTSE4Good commissions PricewaterhouseCoopers (PwC) to independently verify our BMS marketing practices against a set of 104 criteria, in countries with high rates of infant mortality and malnutrition.

We were included in the FTSE4Good index in March 2011 after demonstrating that we had met the FTSE4Good Inclusion Criteria for the Marketing of Breast Milk Substitutes (BMS Marketing Criteria), in addition to the other FTSE4Good Inclusion Criteria. These cover areas such as the environment, human rights and supply chain.

Nestlé is proud to have been the first BMS manufacturer included in the FTSE4Good Index, and to have consistently met its rigorous criteria for responsible marketing of breastmilk substitutes.

We remained in the index following the latest review in June 2017, when we were joined by Danone. Now that two of the largest BMS manufacturers have adopted the FTSE 4Good criteria, we hope others will follow. We believe that all BMS manufacturers should apply it as a minimum standard.

Alongside the Access to Nutrition Index (ATNI), FTSE4Good is the only independent, transparent, third-party that assesses marketing practices for Breastmilk Substitutes (BMS).

You can read about our progress in this area.


Read more Read more about our responsible infant food policies

Read more Read a summary of our policy in higher-risk countries (pdf, 53Kb)

Read more Read more about FTSE4Good - fact sheet (pdf, 230Kb)

Read more Read more about the WHO Code

Read more Read more about the Nestlé boycott

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