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RUBiS Partners with Nescafé to recognize Covid-19 essential workers

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Jun 17, 2020

RUBiS Energy in Barbados has partnered with Nestlé Caribbean Inc., through its coffee brand Nescafé to acknowledge the contribution of frontline workers in Barbados. This partnership gives both companies the opportunity to say thank you to those workers who have been working tirelessly throughout the pandemic.

The gesture that started June 5th, granted frontline workers a complimentary cup of Nescafé when they visited select RUBiS service stations across Barbados. The offer was extended to members of the protective services, nurses, doctors and other medical personnel.

Originally, it was scheduled to end June 17th, but because of the positive response, both companies decided to let more frontline workers participate in the offer. Media personnel, port and airport workers, sanitation workers, customs and immigration officers and other frontline workers can now enjoy a warm cup of Nescafé coffee.

Nestlé’s Head of Market of the Anglo Dutch Caribbean, Patricio Torres, stated that “Nestlé is happy to support the frontline workers who have been working amidst the threat of the virus. This small yet meaningful gesture is a demonstration of our appreciation for all the workers who have placed the well-being of others before their own. It is an honor for us to say thank you”.  

Nestlé’s purpose is to enhance the quality of life and contribute to a healthier future and RubiS Energy prides itself on its commitment to serve the communities in which they operate. These intersecting objectives has motivated these two companies to collaborate to increase the reach of their efforts to give relief and hope.  

The offer gives frontline workers the freedom to choose any Nescafé flavour from the Nescafé machines once they present valid photo identification. They can select Black Coffee, Chocolate, French Vanilla, Mocha and Latte flavours that give a smooth and rounded sip. The ultimate hope is that frontline feel valued and supported.

The offer now ends on June 30th or while stocks last. It is one way by which Nestlé and RUBiS Energy salute the efforts of front-line workers in Barbados who keep nationals safe.

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