Pro Plan® is now available with new formulas fortified with live probiotics and showcases a new logo and packaging.
Nestlé Purina, the leading pet food company, relaunched PRO PLAN® the most advanced nutrition for dogs and cats to achieve the best results. The relaunch of PRO PLAN® was presented in an exclusive virtual event for clients, the press and special guests on September 15th, 2021.
During the event, the company revealed the science behind its powerful formulas as well as details on the fortification of formulas using live probiotics available in veterinary clinics and pet stores authorized throughout the country. Excitingly, the new global image of PRO PLAN® was also showcased, which includes a new logo and redesign of all the portfolio's packaging.
Nestlé Purina executives invited their customers to explore the new image of the most advanced nutrition and to discover the new packaging design that will further improve the experience. Improvements in the portfolio, from the formula names and key benefits, to the protein source and kibble texture were shared. PRO PLAN® now has a portfolio designed for each pet's life stage, size, and special needs. This optimization in the design of the packaging was created with the consumer in mind.
“For more than 90 years, we have been guided by the belief that people's and pets' lives are better when they are together. Our quest to improve and redefine pet nutrition standards in the industry challenges us to surpass ourselves year after year. At Purina, we work hard every day for pets, and we love doing it” said Irina Neveleff, Manager of the Purina Business in the Dominican Republic.
The launch event reflected the essence of PRO PLAN®: science, technology, innovation and nutrition. During the development of the event, all the scientific support that the formulas have and why it is the most advanced nutrition was evidenced.
"This relaunch proves once again the commitment of PRO PLAN®, which is to always offer the most advanced nutrition for the health and life of pets, fulfilling its promise to guarantee proven formulas of the highest quality and constant innovation", expressed María Alejandra Montes, Brand Manager.