Nestlé is pleased to advise that Mr. Josué De La Maza will take up the position of Market Head for the Anglo-Dutch Caribbean Region, on September 1st, 2021. During July and August, current Head of Market, Mr. Patricio Torres and Mr. De La Maza will be working closely together to transition the leadership role.
Mr. De La Maza’s career with Nestlé spans more than 25 years, with leadership roles in five countries across two continents. He began as a marketing professional in Mexico in 1995. Since then, he has held business and commercial positions in Vevey, Switzerland, at Nestlé’s Global Headquarters, and in Latin America, including: Head of Marketing and Corporate Communication for Nestlé Argentina; Head of the Dairy Business Unit and Commercial Vice President for Central America based in Panama; Vice President of Sales for Mexico; and Head of Global Sales and e-Commerce for Nestlé Worldwide in Vevey.
His most recent post was in Nestlé Brazil, one of the largest markets for the Group, first as Country Manager of the Infant Nutrition Division where he led the turnaround of the Business, and subsequently as Vice President of Corporate Sales.
“The diversity and rich culture of the ADC region is very exciting,” says Mr. De La Maza, “During its 107 year history, this market has made its mark in the Nestlé world through culturally relevant innovation with a focus on consumer health and wellness and I intend to continue to nurture this potential. Our team will be focused on growing the business sustainably, with a strong consumer-focused strategy.”
Mr. Patricio Torres, who took up the role of Market Head four years ago for the Anglo-Dutch Caribbean Region (23 countries with over 6 million inhabitants) has successfully led the Region’s transformation and integration during this time. Mr. Torres will now join Nestlé Brazil as Vice President of Confectionary to lead one of the largest businesses for Nestlé in Zone Americas. During his tenure in the ADC, Mr. Torres has been instrumental in increasing Nestlé’s competitiveness and growth in a very complex environment, ensuring that the Nestlé brand remains a mainstay in the hearts and homes of Caribbean people.
“My time in the Anglo Dutch Caribbean has been one of the highlights of my career,” he says, “I have been warmly welcomed by the people of these beautiful countries and by all of the Nestlé employees across the region. I am proud to have been a part of this team, and I am confident that under Josué’s capable guidance, Nestlé will continue to fulfill its purpose to enhance the quality of life for everyone, today and for generations to come .”
