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Cereal Partners Worldwide announces its support to International Whole Grain Day that aims to promote the intakes of whole grain

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Nov 19, 2019

Cereal Partners Worldwide (CPW), the maker of Nestlé Breakfast Cereals, announces its support of International Whole Grain Day and is calling for EU Member States and governments around the world to prioritise whole grain in their national dietary guidelines and to help populations to increase their whole grain intakes worldwide for healthier lives and a healthier planet.

First International World Whole Grain Day launched today, aims to highlight the positive impact of whole grain on nutrition, health, wellbeing, and sustainability.

Sylvain Darnil, Vice president for CPW in Latin America, “At CPW, we passionately believe in the power of wholegrain. Studies show that people who regularly eat whole grain reduce their risk of heart disease, diabetes, and obesity. We’re calling on EU member states and governments around the region to do more to support making whole grain part of daily diets by defining and promoting whole grain intake recommendations and educating people on the benefits of whole grain.”

As part of International Whole Grain Day, the Whole Grain Initiative will be hosting a launch event at the European Parliament in Brussels alongside MEP Elsi Katainen (FI, Vice-Chair AGRI Committee). The event will look at how policymakers encourage more people to introduce whole grain into their diet.

Whilst there is no universally aligned recommended daily intake for whole grain, experts agree that we need to dramatically increase our intakes. The general knowledge around the world is that the intakes of WG remain low.

“We think breakfast can play an important part in increasing the amount of whole grain in diets,” said Daniel Guerrero, Nutrition and regulatory affairs manager for Latin America at CPW. “A bowl of our cereal will deliver at least 8g of whole grain every morning. Over the last 15 years, we’ve been working to increase this amount of wholegrain while lowering levels of salt and sugar. By the end of 2020, all CPW products will have whole grain as the number one ingredient.”

For more information on whole grain, visit the Nestlé Cereal website.

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